4 Tips in Marketing your Salon

Salon marketing isn’t just for new customers; you need to promote your salon to existing customers as well.  Having customers come in once is nice but creating repeat business is what will grow your business in the long term.

Email Marketing:  The most important way to stay in touch with your customers is through email.  Everyone has email and almost everyone checks it every single day.  To promote your salon effectively, write a strong subject line that includes eye-catching words like “sale” and “limited time offer.”  Just make sure you are collecting emails every single time someone steps foot into your salon, to make sure you can continue re-marketing to them down the line.  For an added bonus, use an email client like MailChimp to manage your email lists and measure your campaigns’ success.

Social Media:  While Email Marketing is great for one-way messages, Social Media is the perfect medium for two-way conversations with your customers.  Post relevant content like pictures, videos, news updates and testimonials plus always make sure to respond to customers’ posts.  For an added bonus, keep track of your social media metrics to see how your pages have grown and how your customers are interacting with your brand.

SMS Marketing:  SMS Marketing, or Text Message Marketing, is perhaps the most underrated player in the game.  Texting makes things simple yet effective, with coupons appearing right in your customers’ pockets.  All you need to do is collect cell phone numbers when your customers come in and tell them you will only use it proactively when sending out special offers.  For an added bonus, send them a second offer for a friend to kickstart your word-of-mouth marketing campaign!

Start a Blog: Promoting your salon with a blog isn’t just great for keeping your customers in the know but it can actually affect your standings in search results.  Post fun, relevant articles like health & beauty tips, new services you may be offering or a unique success story with a fun testimonial.  For an added bonus, share your blog posts on your social media pages and encourage sharing to have it spread far and wide.

 Salon marketing requires a detailed plan and a rigorous execution.  If you’re not moving forward, you’re falling behind.  The most important thing to remember is that there is plenty of competition out there, so always make sure to give customers a reason to try your business and plenty more reasons to keep coming back. If you can build a welcoming in-store culture that makes your business feel like home, your customers will be counting down the days until they get to come back!